New Venture Launch & Infrastructure Development
Automotive Services / Mobile Detailing
The Challenge
Our client identified an opportunity in the local market for a premium mobile detailing service but lacked the operational roadmap to build the business from the ground up. The goal was not merely to start a side hustle, but to launch a scalable, professional brand with a fully automated backend. The client engaged us to act as the "architect" of the business, requiring a complete turnkey setup, from legal formation to the first paying customer, with the intention of handling over a fully operational company.
The Solution
We executed a comprehensive "Zero-to-One" build-out, covering three core pillars Operations, Technology, and Market Strategy.
Operational Infrastructure & Asset Deployment: We managed the end-to-end procurement process, selecting the appropriate service vehicle and overseeing the custom outfitting of high-grade equipment (generators, water containment, and pressure systems). Simultaneously, we navigated the administrative landscape, securing all necessary liability insurances, permits, and business licenses to ensure full compliance.
Technology & Process Design: To ensure the business could run efficiently without constant manual oversight, we implemented a robust CRM and Scheduling Tech Stack. We built automated workflows for appointment booking, customer reminders, and invoicing, allowing the business to operate paperless from day one.
Go-to-Market & Brand Strategy: We conducted deep market research to define competitive pricing tiers. To generate immediate demand, we developed a high-impact social media strategy, producing professional photo/video content of the detailing process. We managed the launch campaigns, building a "pre-launch" audience to ensure the schedule was active upon opening.
The Result
We successfully handed over a fully functioning, revenue-generating business to the client.
Immediate Traction: Due to the pre-launch marketing strategy.
The Handover: The client stepped into a role with defined processes, a functional vehicle, and an automated booking system. The business achieved "Operational Autonomy" immediately, allowing us to exit the engagement having delivered a true turnkey asset.